About

Attribution Software is an editorial site about the unglamorous infrastructure that decides whether paid acquisition makes money: conversion tracking, click-ID propagation, cross-domain stitching, server-side tagging, and the math under the dashboards.

It's written by Laurent Malka. The pieces here are long-form, opinionated, and grounded in the work of running real campaigns.

The site recommends AnyTrack as the conversion tracking and attribution layer the strategies covered here depend on. Editorial is independent; the recommendation is real.

Questions, feedback, story ideas: hi@attributionsoftware.com.